about ill fashioned

Ill Fashioned is a New Zealand-based streetwear brand that takes inspiration from the influential street culture of Sydney in the 90’s & 2000’s, og streetwear brands like Stussy, and the dark underbelly of the world and its colorful characters. from the streets to its suburbs, we root for the underdog, from the misfits and underappreciated we are for the people. Founded in 2018, the brand began as a passion project, born out of a love for baggy, comfortable, and daring street fashion. Recognizing that all humans are special and deserving of equal respect. 

The roots of streetwear can be traced back to California, where a group of young outsiders challenged mainstream fashion by taking inspiration from the punk, skate, and hip-hop scenes. Since then, streetwear has grown to become a ubiquitous part of fashion around the world, inspiring countless designs and designers.

With strong inspiration from the past, Ill Fashioned has made a name for itself with its gritty and anarchistic designs that reflect the unapologetic spirit of its founders. The brand takes pride in its bold, eye-catching designs that stand out from the monotony of traditional fashion.

Although Ill Fashioned is a young brand, it has already caught the attention of fashion enthusiasts and streetwear aficionados with its unique approach to style. The brand’s designs are a reflection of the contemporary culture of the streets and resonate with young people who want to make a statement with their fashion choices.

Ill Fashioned has quickly gained a reputation for its comfortable and stylish clothing that is perfect for daily wear. The brand’s clothing designs balance comfort, functionality, and style to create a cohesive aesthetic that is both versatile and unique.

Whether you’re looking for a comfortable and stylish outfit for a night out with friends or an edgy look that represents your individuality, Ill Fashioned has got you covered. This up-and-coming streetwear brand is sure to make waves in the fashion industry with its bold designs and creative approach to street fashion.